Meet Us
February 28 - March 02, 2022
eTail West Palm Springs 2022
These days marketers can reach consumers in more ways than ever. It's easy to get overwhelmed by so many marketing channels available today. You need to make sure you spend your time and money on the most impactful channels and tactics. But, without knowledge of what will work best, it’s easy to let fear stop you from starting
If you are a business looking for the most effective marketing strategy, let's catch up for a 1:1 chat to talk all things marketing. We'll be on-site, if you’re heading there too, take a moment, fill in your details and let's talk it out.
Drive Growth by Picking the Right Mix of User Acquisition Channels
Without question, growing a brand requires a presence across multiple channels. And it's up to retailers to show up where consumers are spending time. When deciding which channels are most important to invest in, it's important to have a clear picture of who your customer is, how your product fits into their lives, how your customer goes about making purchase/brand decisions and where they might expect to find your brand and interact with your product. With so many different options, it’s easy to get overwhelmed.
As a retail’s top-performing marketing team, what channels do you plan to add or prioritize to deliver more clicks, conversion, and revenue in 2022? Register here to meet our leaders at eTail West Palm Springs 2022 for an intense conversation to understand what works and what does not in an Omni-channel world for retail.
eTail West: The eCommerce & Omnichannel Retail Conference February 28 - March 02, 2022 in Palm Springs, CA
Let's Get Talking
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MEET OUR EXPERTS
Brandon Briggs
VP - Head of Marketing & Strategy
Brandon spends his days helping marketers understand what's working and what's not in the recent marketing eco-system. He is a proven leader specializing in strategic data-driven marketing and the B2C ecommerce customer experience. He has more than a decade of experience focusing on specialization within technologies like email, mobile, SMS, social media, retargeting, and direct mail marketing. His expertise and passion centers around 1:1 dialogue with consumers as the key for better engagement and lifetime value.
As a VP for Factoreal, he helps define the marketing strategy, as well as, is responsible for implementing omnichannel marketing and martech stack by working closely with stakeholders in marketing and tech.
Phil Kapfhammer
MarTech & Data Enthusiast
Phil has a love for data — especially as it relates to retail customer strategy and analytics. His passion for understanding customer behavior and making data-driven decisions drives him to constantly test, learn, and innovate.
He has extensive experience in successfully cultivating loyal customers and optimizing marketing + corporate strategies for retailers. Currently, as a MarTech expert at Factoreal, Phil is working with top retailers to help them create a data-driven omnichannel marketing strategy.
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